In today’s heavily saturated marketplace, businesses need to connect with their customers by creating an effective marketing strategy and executing it with precision. However, this can be confusing and leave you with more questions than answers.
This is where Code Worx Digital can help.
Your customer’s buyer journey consists of four key stages:
- Awareness – Do your potential customers know who you are and what you do? When they search for a product or service do you come up in Google? If the answer is no then that needs to change and fast!
- Consideration – Do your potential customers know who you are and what you do? When they search for a product or service do you come up in Google? If the answer is no then that needs to change and fast!
- The Purchase – Congratulations, you have a new customer. Don’t ride the success wave for too long, get back in the game and keep marketing. Can your customer they refer you to another customer? Are there other services or products you can offer?
- Advocacy – Are you customers raving about you? Is your service so good they tell their friends and family? With the power of the web, it is easier than ever to follow-up with converted customers to maintain their loyalty.
The Solution To Your Problem
While it is common for businesses to focus on the day to day activities of running a business, it’s also important to focus on marketing and winning new customers. By setting up a marketing campaign along with a well-optimised website, your prospective customers will be driven to take action and contact you, thus creating a dependable pipeline.
And we all know that a flowing pipeline is better than a dry one!