An Introduction to SEO for Small Business - Part Two
This is the second part of the “Introduction to SEO for Small Business”. If you haven’t read the first part, please do so by clicking here. This post will make more sense if you do. Welcome back to the series. As promised in this part we will be exploring the following: Overview of keywords Link Building Overview of keywords Contents of post: Overview of keywords Keyword Research Link Building Backlinks
Business, Feature Home, Google, Marketing, Search Engine Optimisation, Search Engines, SEO
An Introduction to SEO for Small Business
What is SEO? Contents of post: What is SEO? Understanding SEO or Search Engine Optimisation? What are the goals of the search engines? What is relevance? How do the search engines determine relevance? Google Algorithm in a nutshell Respect my authority! How Can SEO Help My Business Website? Searching whilst on the move People are searching all day, every day but the real question is, will they find you in
Business, Content Marketing, Feature Home, Google, Search Engine Optimisation, Search Engines, SEO, Social Media Marketing
email marketing
What is Email Marketing? Contents of post: What is Email Marketing? Is it necessary to do email list segmentation? Is email marketing effective? What types of email should you send to your customers? Email marketing tips For many years, businesses used email marketing in order to generate more leads and customers. And this type of approach does work well. But what exactly is email marketing and what can you do
Business, Copywriting, Email, Email Marketing, Feature Home, Marketing
Entrepreneur
What are the best ways to keep motivated as an entrepreneur? Contents of post: What are the best ways to keep motivated as an entrepreneur? Focus on the Positives Planning and Incentives Inspiration Share your Motivation Look After Yourself With no employer setting your goals and deadlines, as an entrepreneur it is up to you to set your own. Being motivated is a choice that you make every day and
Business, Entrepreneur, Feature Home, Goals, Motivation
Yoast SEO Contents of post: Yoast SEO Setting up Yoast SEO How to use Yoast for on-page SEO Product page SEO Download Yoast SEO SEO, or Search Engine Optimisation, is a term used to describe the activity that has the purpose of improving a website’s search engine ranking. The importance of this cannot be overlooked. 93% of online experiences start with a search engine, such as Google or Yahoo. In
Business, Copywriting, Feature Home, Search Engine Optimisation, Search Engines, SEO, Social Media Marketing, WordPress, Yoast SEO Plugin
Buyer Persona
Buyer Persona For Business Contents of post: Buyer Persona For Business Why are buyer personas important for you? How can you create a buyer persona? What should you include in the buyer persona? How can you research your personas? Summary If you run a business, you know that trying to connect with every customer and fulfilling all their needs is a great, but challenging goal. The reason is simple, you
Buyer Persona, Content Marketing, Copywriting, Feature Home, Marketing, Social Media Marketing
Content Writing VS Copywriting
Copywriting, content writing, it’s all writing, right? Contents of post: Copywriting, content writing, it’s all writing, right? What is Content Writing? Multi-channel Marketing Craziness Attention Spans Are Getting Worse! Content Creation So what is Copywriting? Getting to know your customer 6 Steps for amazing copywriting on your website: Summary Wrong, you’d be surprised at the differences between copywriting and content writing.  Knowing these differences can have an impact on your
Content Marketing, Copywriting, Feature Home, Marketing, Search Engine Optimisation, Search Engines, SEO, Social Media Marketing
3 Easy Ways to Mastering Keyword Research
In order to use the correct words and phrases in your web content and blogs, it’s important to step into your potential customers’ shoes for a moment and try to understand what it is they are likely to be searching for. This post will show you 3 easy ways to mastering keyword research when working on SEO for your website. Part 1 – Be Your Customer Contents of post: Part
Feature Home, Google, Marketing, Search Engine Optimisation, Search Engines, SEO