In order to use the correct words and phrases in your web content and blogs, it’s important to step into your potential customers’ shoes for a moment and try to understand what it is they are likely to be searching for. This post will show you 3 easy ways to mastering keyword research when working on SEO for your website.
Part 1 – Be Your Customer
Let’s imagine for a moment that you sell greenhouses. What might a potential greenhouse buyer be looking for in their web searches?
- ‘How can I grow my own tomatoes?’
- ‘Greenhouses for a small garden’
- ‘Right-sized greenhouse for some basic fruit and vegetables’
People generally use Google to solve their problems and go on from there to make purchases. A related problem might be not knowing which time of year to plant certain seeds and a helpful blog could point them in the right direction and incidentally show them some greenhouses at the same time.
A good idea would be to have a brainstorming session around your product or service to find keyword phrases that your customers might be searching for, or related problems that they might need help with.
Part 2 – The Funnel
The types of keyword searches your potential customers are making may reflect how close they are to actually making a purchase. Customers in the awareness group are simply looking for further information and may be further away from buying.
They should not be ignored however as they may still come back to your website to make a purchase in the future. They might even return time and again to enjoy your blog and once they know, like and trust you, not even look anywhere else to make that purchase!
Some customers may be a little further along the path to purchase and might be indulging in some research and comparison types of searches. These customers will also be worth grabbing hold of.
Finally, there are those who are much closer to purchasing and so getting in to their mindset and correctly choosing the keywords that they are likely to be using is very valuable indeed. “Greenhouses for sale near me” for example.
Part 3 – Head, Body and Tails
There are three main types of keyword searches. A head keyword is just one word. “Greenhouses” for example. There are likely many well-established businesses who will have already conquered such terms and be sitting confidently within the top few positions of the Google search.
Body keyword searches are two – three word searches and may be useful depending how saturated your market is.
The focus however should be on the Long Tail keyword sentences, “how can I grow my own tomatoes?” or “greenhouses that are suitable for a small garden” not only will it be much easier to rank higher on Google using Long Tail keyword searches but the customer is usually much closer to the point of purchase when using them.
Finally, if you are really stuck when trying to think up keyword terms around your product or service why not use Google’s autocomplete function?
Type in “greenhouses” and see what Google suggests, this is a reflection of what people are already searching for and will hopefully spark more ideas for you!